Bulk matcha powder: the material, not the marketing
Bulk matcha powder is bought on specification. Before price and before branding, a buyer needs to know what the powder actually is: which part of the leaf it comes from, how finely it is ground, what colour it carries, what the analytical sheet reports, how it is packed, and how it behaves in the drink or the recipe it was bought for. This page covers that ground for the three organic references held in European stock, so a grade can be matched to an application and a specification to the labelling that follows.
Price appears here as a fact, not as the subject: one public price per kilogram, the same for everyone, with no account to open and no negotiation to run. The full grid and the way that price is built sit on the matcha price per kg page. Everything below concerns the powder itself.
In brief
- Three organic references: ceremonial grade matcha, Grade AA stone ground matcha and culinary grade matcha.
- Fine stone-ground powder, with mesh and particle size stated for each reference.
- Minimum order: one bag, with no pallet or container threshold.
- One public price per kilogram, identical for professional and private buyers.
- Stock held in Europe, dispatched the same day for orders placed before 12h.
- Free delivery from 500 EUR excluding VAT, with intra-EU VAT exemption on a valid VAT number.
- Specification sheets, certificates and analytical documentation supplied on request.
What bulk matcha powder is, and what it is not
Matcha is not simply ground green tea. It is tencha: shade-grown leaves, steamed, dried without being rolled, stripped of stems and veins, and only then milled into powder. The shading drives the colour and the taste profile. Removing the veins keeps the powder smooth instead of fibrous. The milling decides how the powder behaves in a bowl, a blender or a mixing tank. Bulk matcha powder is that same material sold by weight rather than in retail tins.
Full-sun leaf, dried with the veins still in it and milled coarsely, will be green and grassy, and it will settle in a latte or speckle a macaron. Tencha ground to an even particle size disperses, colours a liquid evenly and keeps a rounded, sweet profile. That difference is the whole subject of a wholesale conversation, and it is why the three references in our range sit at three distinct points between delicacy and resistance.
Particle size and mesh: the specification that decides the application
Granularity is the most useful figure on a bulk matcha sheet, and the most commonly misread. A finer powder stays in suspension longer, feels smoother on the palate and colours a liquid more evenly. A coarser powder costs less to produce and behaves differently in doughs, where it can read as a speck rather than a tint.
How to read a mesh number
Mesh is a sieve reference, not a measurement of particles: it counts the openings per inch on the screen used during milling and sifting. A higher mesh number means a finer screen, so the same leaf milled through a finer screen gives a finer powder. Two suppliers can quote the same mesh and still deliver different distributions, which is why mesh is only meaningful next to a median particle size, usually written D50, and ideally a D90. Industry documentation of matcha fineness is normally expressed this way, because there is no single universal mesh standard for particle size in matcha.
What our specification sheets state
Each reference carries its own specification sheet, and each states the mesh and the particle size for that reference alongside the analytical values covered further down this page. If you are comparing a bulk matcha powder against an existing supply, ask for both figures and for the sieve pass rate.
Colour: the first quality signal
Colour says more about matcha than any adjective on a label. A bright, saturated green points to shaded tencha, a high proportion of young leaf, fast processing after harvest and a milling process that did not scorch the powder. Dull, olive or yellowish tones point the other way: sun exposure, a delay between steaming and drying, older leaf, or oxidation in storage. Ceremonial grade matcha is the brightest of the three references, Grade AA stone ground matcha sits a shade behind it with the same green cast, and culinary grade matcha is deeper and more vegetal, which is precisely what survives baking and mixing with dairy. Colour fades as soon as powder meets air, light and warmth, so bulk matcha is bought sealed and kept shut.
The three organic bulk matcha grades and what separates them
The grades are not a quality ladder so much as three positions on a scale. Ceremonial grade is built for water and a whisk. Grade AA holds up in milk, ice and sugar. Culinary grade is built to survive heat, fat and fermentation.
| Reference | Colour profile | Built for | In drink | In food |
|---|---|---|---|---|
| Ceremonial grade matcha | Brightest green | Thin whisked tea, where the powder is tasted on its own | Usucha and koicha, cold brew, smoothies that keep the tea at the front | Desserts where the tea should lead rather than hide |
| Grade AA stone ground matcha | Green with a softer cast | Café service and sweetened drinks, at volume | Matcha latte, iced latte, frappé, blended drinks | Cakes, creams and fillings where colour and flavour must hold |
| Culinary grade matcha | Deeper, more vegetal green | Baking, freezing and industrial mixing | Sweetened iced drinks and flavoured blends | Ice cream, chocolate, biscuits, protein blends, sauces |
Ceremonial grade matcha
The finest reference, ground for drinks in which the tea is the point. It is the brightest and smoothest of the three, and the least forgiving in milk or syrup. Buy it in bulk for tea rooms, tasting flights, premium cafés and short drinks where a customer is paying for the leaf itself.
Grade AA stone ground matcha
The working grade of a professional operation. Stone ground, with the same green cast as ceremonial and a broader tolerance in application: it holds its colour against dairy, ice and sugar, which is where most matcha is actually sold in a café. This is the reference to price into a menu.
Culinary grade matcha
The powder for heat, fat and fermentation. It is deeper in colour and more vegetal in taste, which means it still reads as matcha after a bake or a churn, where a delicate reference would disappear. Kitchens, ice cream makers and formulators buy this one in the largest volumes because the application demands intensity rather than finesse.
What the analytical sheet reports
Each reference is documented parameter by parameter rather than by one headline figure. The table below sets out what each value is for and where it is confirmed.
| Parameter | What it indicates | Where it is confirmed |
|---|---|---|
| Moisture | Dryness and storage stability: a drier powder keeps longer in a sealed bag | Specification sheet |
| Protein | Leaf quality and the fraction that carries the sweet, savoury side of the taste | Specification sheet |
| Fibre | The structural leaf fraction, relevant to baking texture and to labelling | Specification sheet |
| Caffeine | The stimulant load, used to position drinks and to complete a nutrition declaration | Specification sheet and certificate of analysis |
| EGCG | The dominant catechin, and the figure that sets the formulation limit in finished products | Certificate of analysis on request |
| Total ash | Mineral content, a long-standing indicator of leaf quality and cleanliness | Specification sheet |
| Energy | The kilojoule and kilocalorie value needed for a nutrition declaration | Specification sheet |
| Iron | A mineral of interest to formulators of blends and fortified products | Specification sheet |
Two regulatory points shape what a buyer can print on a pack. The first concerns catechins. European rules prohibit green tea extracts delivering 800 mg or more of EGCG per daily portion in foods, following the safety assessment that linked high doses from supplements to liver effects in EFSA's opinion on green tea catechins, and the restriction adopted in Regulation (EU) 2022/2340. Matcha used as an ingredient is not an extract, but the threshold matters as soon as a finished product concentrates the catechin load, and that calculation belongs to the formulator.
The second concerns wording. No health claim may appear on a matcha product in the European Union unless it is listed in the EU register of authorised health claims, and the tea polyphenol entries are not authorised. Copy should describe the product and its uses, never an effect. The full procurement and compliance framework sits on the matcha b2b supply page.
Packaging: what one bag looks like
Matcha is sold by the bag, and the minimum order is one bag. There is no pallet threshold and no container minimum to clear before an order is accepted.
| Item | Detail |
|---|---|
| Minimum order | One bag, per reference |
| Unit | Each reference ships as a sealed bag, with its net weight stated on the reference page |
| Identity | Each bag is marked with its reference, and every delivery stays traceable to the inbound lot documentation held on file |
| Stock | Held in Europe, so an order moves on European lead times rather than waiting on a shipment from Japan |
| Dispatch | Same day for orders placed before 12h on a working day |
Handling once a bag is open
- Reseal after weighing, and work from one bag at a time.
- Keep a dry scoop with the bag. A wet spoon is the fastest way to spoil a bulk pack.
- Label the opening date, so a bag is used in the order it was started.
Storage: what bulk matcha powder needs
Matcha powder in bulk has four enemies: light, heat, oxygen and moisture. Storage is simple but unforgiving.
- Keep unopened bags sealed in a cool, dry, dark store, out of direct sunlight and away from strong odours.
- Rotate first in, first out, and write the reception date on each bag as it arrives.
- Bring a bag back to room temperature before opening if it has been stored cold, so condensation does not form on the powder.
- Never store the powder next to cleaning products, spices or anything aromatic. Matcha takes on the smell of its neighbour.
Price and ordering at wholesale volume
There is one price per kilogram per reference, published, and it is the same whether you buy a single bag or reorder every month. No account is required, no rate is negotiated, and no tier opens above a volume you have not reached yet. Minimum order is one bag, and orders above 500 EUR excluding VAT ship free of charge.
Orders placed before 12h on a working day are dispatched the same day from European stock, which keeps lead times for France, the rest of the European Union, Switzerland and the United Kingdom on a European footing rather than a Japanese one. Delivery terms and the returns policy are set out on the shipping and returns page.
Businesses established in the European Union are invoiced without VAT when they supply a valid intra-community VAT number, with IMPACT SASU as the invoicing entity. Private buyers pay the same published price plus the VAT applicable in the delivery country.
Documentation to request before you commit
Organic bulk matcha powder travels with paperwork. Matcha imported into the European Union can only be sold as organic if it is certified under the EU organic regime and controlled by a body recognised for that purpose, as Regulation (EU) 2018/848 sets out. For a wholesale purchase, that means asking for the current certificate rather than an old attachment in an email chain.
On request, we supply the specification sheet for the reference concerned, the analytical documentation held for the lot, and the certification covering its organic status. No bulk order should be signed off on a product page alone, ours included.
How to order bulk matcha powder
- Choose the reference whose colour, mesh and analytical profile fit the application. The three reference pages set out the differences in use.
- Request the specification sheet and the certification if an internal approval process needs them.
- Order one bag or many. Pricing is public and per kilogram, so the last bag costs what the first one did.
- Complete payment, with the VAT treatment applied according to your intra-EU number.
- Take delivery, check the reference and the bag condition, then store the powder sealed and dark, first in, first out.
Frequently asked questions
What is the minimum order for bulk matcha powder?
One bag. There is no pallet or container minimum.
How is bulk matcha powder packaged?
Each reference is sold as a sealed bag, and its net weight is stated on the reference page. Bags arrive closed and should stay closed between uses, because light, heat, air and moisture shorten the life of the powder.
Can I buy matcha in bulk as a private individual?
Yes. The price per kilogram is public and identical for professional and private buyers, with no account to open. Businesses in the European Union with a valid intra-community VAT number are invoiced without VAT.
Which grade should a café choose for a latte?
Grade AA stone ground matcha is the usual answer for milk-based and sweetened drinks, because its colour and flavour hold against dairy and sugar. Ceremonial grade is better kept for drinks where the tea is tasted on its own.
Is your bulk matcha powder certified organic?
The three references are organic, and the certification covering that status is supplied on request together with the specification sheet and the analytical documentation held for the lot.
Is there a daily limit to observe with matcha?
European rules prohibit green tea extracts containing 800 mg or more of EGCG per daily portion in foods, after the safety assessment of high-dose catechins. Matcha is a leaf powder rather than an extract, but anyone concentrating it into a supplement has to run the calculation.
What are the delivery lead times?
Orders confirmed before 12h on a working day are dispatched the same day from European stock. Lead times then run on European inland transport for France, the rest of the EU, Switzerland and the UK, rather than on an ocean shipment from Japan.