Wholesale Matcha is a matcha supplier for businesses across the European Union. We hold organic matcha in stock in Europe and sell it in bulk to brands, cafes, formulators and food manufacturers, with no intermediary between the mill and your production line.
Three references are available, all certified organic under Regulation (EU) 2018/848 and Soil Association GB-ORG-05. Each is sold by the bag, with a minimum order of one bag per reference. The price per kilo is public, identical for every buyer, and there is no tiered grid and no account to open. Orders placed before 12h are dispatched the same day from European stock, and delivery is free from 500 EUR excluding tax.
Documentation is available on request before you commit: technical data sheet, certificate of analysis per batch, organic certificate and allergen declaration. Intra-EU orders are exempt from VAT under the reverse charge. Contact contact@wholesale-matcha.eu, with a reply within 24 business hours.
| Reference | Origin and process | Pack size | Price per kg | Price per bag |
|---|---|---|---|---|
| Organic Ceremonial Grade Matcha | Japan, shaded cultivation, 70 mesh | 10 kg bag | 134.20 EUR | 1,342.00 EUR |
| Organic Grade AA Matcha | China, stone milled, 1,000 mesh, Yabukita cultivar | 20 kg bag | 81.40 EUR | 1,628.00 EUR |
| Organic Culinary Grade Matcha | China, 80 mesh, EGCG 4,850 mg/100 g | 20 kg bag | 32.26 EUR | 645.20 EUR |
Minimum order one bag per reference. Prices exclude tax. Free delivery from 500 EUR excluding tax.
Choosing a matcha supplier is a shortlisting exercise before it becomes a negotiation. A cafe group, a tea house, a food manufacturer or a private label brand collects a dozen names, then needs a way to reduce that list before spending hours on calls and samples. This page is that method: how to choose a matcha supplier using nine documented criteria, a comparison of the three sourcing models you will find among matcha suppliers in Europe, and, for transparency, how our matcha B2B page answers each criterion. Use it as a grid, not as a pitch.
Matcha supplier in brief: what we sell and how we sell it
- Price should be public before you make contact. If the price per kilo only exists inside an email thread, you cannot compare that supplier with the next name on your list.
- The minimum order that matters is the real one, in bags per reference, not the entry figure on a homepage.
- Ask for the technical data sheet, the batch certificate of analysis, the organic certificate and the allergen declaration before you order, not after.
- Where the stock physically sits affects your lead time, your cash flow and your customs workload more than the country of origin printed on the bag.
- Certification is useful only if the control body code on the certificate can be verified.
- Testing should cover heavy metals, mycotoxins, nitrates and PAH per batch, not once in a catalogue.
- Lead times, the dispatch cut-off and the procedure for a non-conforming batch are service criteria, and they decide whether a supply relationship survives its first problem.
The three sourcing models you will be comparing
Almost every matcha supplier in Europe sits in one of three models. They are not ranked here: each answers a different brief, and the right choice depends on your volume, your working capital and how much administration you are willing to absorb.
A traditional distributor sells dozens or hundreds of references and treats matcha as one line among many. You get one invoice, one delivery, credit terms and a local contact, while the origin and the grade are often summarised rather than documented and the price is negotiated privately.
A direct importer buys from a mill or a trading house in Japan, or increasingly from China for culinary grades, and brings the goods into the EU under its own name. You deal with origin, you own the lot, and at high volume this is the cheapest route per kilo.
A European-stock wholesaler holds the goods inside the EU and sells them in bags, with the import work already done. Fewer references and less flexibility on origin, but no customs file, no container minimum and a documented specification on every batch.
| Criterion | Traditional distributor | Direct import from Japan or China | Wholesale Matcha |
|---|---|---|---|
| Price visibility | Negotiated, rarely published | Negotiated per lot, volume dependent | 134.20, 81.40 and 32.26 EUR/kg, published |
| Minimum order | Set by the distributor's own pallet and SKU rules | High, typically pallet or container scale | One bag: 10 kg or 20 kg depending on the reference |
| Import work | Done by the distributor, cost built into the price | Done by you: duty, entry controls, organic paperwork | Done upstream, goods already inside the EU, intra-EU VAT exempt |
| Stock position | Local, shared across many product lines | Not held in Europe | Held in Europe, dispatched the same day before 12h |
| Documentation | Forwarded from the mill, completeness varies | Exists in full, but you must request and archive it | Technical data sheet, batch certificate of analysis, organic certificate, allergen declaration, on request |
| Testing | Certificate per lot from the mill, not always per delivery | You commission the tests | Per batch: heavy metals, mycotoxins, nitrates and PAH |
| Traceability | Batch code to mill where it is documented | Full lot level if you keep the records | Batch level, matched to the certificate of analysis, 24 month shelf life |
| Non-conforming batch | Depends on the distributor's own supply chain | You absorb it | Handled under a written procedure |
| Best fit | Small ranges, many SKUs, fast local delivery | High volume, own brand, capacity to manage imports | Documented, repeatable supply from one bag, without import administration |
What direct import genuinely saves, and what it costs
At high volume, direct import is cheaper per kilo and this should be said plainly. Buying at mill or trading level removes one or two margins, and above a certain tonnage the freight, duty and inspection costs spread thin across the load. You also choose the harvest and the lot.
What changes is who carries the work. As the importer you hold the organic import documentation, the entry controls, the duty and VAT at release, the cost of testing each lot, the storage, and the risk that the lot delivered is not the lot you tasted. Whether the saving survives that depends on your volume, your cash and how much variation your product tolerates. If you buy by the tonne and have the warehouse, test it seriously. If you buy by the bag or the pallet, or your volume is seasonal, the arithmetic usually points the other way.
The criteria grid: nine questions to ask any supplier
Use the same questions, in the same order, with every name on your shortlist. What matters is not the answer you hear, but whether the answer is documented.
| Criterion | Question to ask | What a documented answer looks like |
|---|---|---|
| Price | Is your price per kilo published, or only on request? | A public grid with price per kilo, pack sizes and volume tiers |
| Minimum order | What is the smallest order you accept, in bags per reference? | A stated number per reference, and no account opening |
| Documentation | Which documents can I see before I pay? | Technical data sheet, batch certificate of analysis, organic certificate, allergen declaration |
| Stock location | Where does the goods sit, and who is the importer of record? | A named location inside the EU, with the seller as importer |
| Certification | Which control body certifies you, and what is the code? | A code such as GB-ORG-05 that you can verify on the certificate |
| Testing | Which contaminants do you analyse per batch? | Heavy metals, mycotoxins, nitrates and PAH, with results per batch |
| Traceability | Can the code on my bag be linked to a certificate? | A batch number on the bag matched to a certificate of analysis |
| Logistics | What is my dispatch cut-off and my lead time? | A stated cut-off, and lead times published by zone |
| Non-conformity | What happens if the batch does not match the specification? | A written procedure you can read before ordering |
Price transparency: is there a public price grid?
A supplier who publishes the price per kilo, the pack sizes and the volume tiers lets you model your margin before you speak to anyone. A price released only on request makes you invest time with no basis for comparison, and it usually reflects what the supplier judges you can pay. Wholesale Matcha publishes one price per kilo, identical for private and professional buyers, with no account opening, no negotiation and volume tiers that apply automatically as the order grows. The full price grid lists each reference, its pack size and the price per bag and per kilo. Professional buyers elsewhere in the EU who supply a valid VAT number are invoiced without VAT under the reverse charge.
At Wholesale Matcha the price is published per kilo, identical for every buyer, with no tiered grid and no account to open: 134.20 EUR/kg for Organic Ceremonial Grade, 81.40 EUR/kg for Organic Grade AA and 32.26 EUR/kg for Organic Culinary Grade.
The real minimum order quantity
A bulk matcha supplier will quote a minimum in kilograms, bags, pallets or containers, and entry points described as "from" tend to hide reference minimums, small-order surcharges and account conditions. What you need is the smallest quantity of the reference you actually want, and whether that number changes when you order two references instead of one. At Wholesale Matcha the minimum is one bag per reference, with no pallet requirement, no account to open and no minimum invoice value, so a single bag can be used to evaluate a reference before scaling under the same terms. Pack sizes are stated on each of the three references.
Our minimum order is one bag per reference, which is 10 kg on Organic Ceremonial Grade and 20 kg on Organic Grade AA and Organic Culinary Grade.
Documentation: what you receive, and when
Documentation is a criterion because of its timing, not only its content. Documents sent after payment are a promise; documents available before the order are a specification. Before ordering you should be able to obtain the technical data sheet, covering origin, mesh, moisture, ash, protein, fibre, caffeine, EGCG and iron, plus the organic certificate, the allergen declaration and the certificate of analysis for the batch in stock. The legal identity of the seller should be equally clear: registered name, registry number and postal address. Wholesale Matcha supplies those four documents before the order, answers any enquiry within 24 hours, and each batch carries a 24 month shelf life from production.
We provide the technical data sheet, the certificate of analysis per batch, the organic certificate and the allergen declaration on request, before you place an order.
Where the stock is held, and what European stock changes
Ask where the goods physically sit and who is the importer of record. Stock held in Europe is dispatched inside the single market: no customs entry on your side, no duty to advance, no organic import paperwork in your name, and transit measured in days rather than weeks at sea. European stock also means the quality decision has already been taken, because the seller tested the lot at reception and carries the cost of a non-conforming delivery. The trade-off is real: stock held in Europe means a narrower range, and the origins available are limited to what has been imported. If you need a specific harvest, a specific mill or a grade nobody stocks, direct import remains the only route.
Our stock is held in Europe and dispatched the same day for orders placed before 12h, with delivery in 3 to 5 working days in France, 5 to 8 in the EU and 6 to 10 in Switzerland and the United Kingdom.
Organic certification and the certifier body code
Organic status is not a logo. Organic production and labelling in the EU are governed by regulation 2018/848, and organic consignments entering the union pass import controls with their documentation. What you need from a supplier is the control body and the code carried on the certificate, because a code can be checked against the document itself rather than against a badge on a website. The organic certification behind the Wholesale Matcha range carries the code GB-ORG-05. The range is also kosher, vegan and halal-compatible, produced without irradiation or ethylene oxide, free of genetically modified organisms and without residual solvents. Those claims are worth what the certificates are worth, so request the documents and check the codes before you build them into your own labelling.
Our references are certified under Regulation (EU) 2018/848 and Soil Association GB-ORG-05, and are kosher, vegan and halal-compatible, the latter without certification.
Contaminant testing: heavy metals, mycotoxins, nitrates and PAH
Matcha is a whole leaf product: you consume what was milled rather than an infusion you strain, so contaminants in the leaf reach the cup. Testing therefore has to be per batch and has to go beyond pesticides, covering heavy metals, mycotoxins, nitrates and PAH. Ask which parameters are analysed and how the results compare with regulation (CE) 2023/915, which sets maximum levels for certain contaminants in food. Where no harmonised maximum level exists for a parameter, the useful signal is the value itself and its stability from batch to batch. The Wholesale Matcha range is documented against regulation (CE) 2023/915, with all four groups covered per batch and the certificate of analysis supplied with the order.
Our batches are tested for heavy metals, mycotoxins, nitrates and PAH in line with Regulation (EC) 2023/915, with no irradiation and no ethylene oxide, and no GMO.
Batch level traceability
Traceability means that a bag in your stock can be linked, in writing, to a batch and its certificate. The test is practical: read the code printed on the bag and see whether the seller can send the matching analysis for that batch without asking you for the delivery date. Beyond the batch, ask what is known about the lot, meaning the production period, the mill and the origin. For an own-brand product, this is the difference between a defensible specification and an anonymous powder. Every bag sold by Wholesale Matcha carries a batch number, the certificate of analysis matches that batch, and the parameters published for each reference are the ones a reorder is checked against.
Every batch code on our bags matches a certificate of analysis we hold and can send you, with a shelf life of 24 months.
Lead times and logistics reliability
Lead time is the criterion buyers underestimate, because it is quoted as an average and felt as a worst case. What you need is the dispatch cut-off, the lead time that applies to your delivery country, and the point at which the goods stop being the seller's responsibility. Wholesale Matcha dispatches orders placed before 12:00 the same day, from stock held in Europe. Lead times are stated by zone and delivery is free above a published threshold, with costs, zones and conditions set out on the shipping and returns page.
Orders placed before 12h are dispatched the same day from European stock, delivery is free from 500 EUR excluding tax, and intra-EU orders are exempt from VAT under the reverse charge.
What happens when a batch does not conform
Every supplier eventually delivers a batch that does not match the specification. The difference lies in what was written down beforehand. Ask how a non-conformity is declared, who pays for the return, in what delay the batch is replaced, and whether the answer exists in the terms and conditions or only in a conversation. A supplier who will not put the procedure in writing is telling you something about the second order, not the first. For Wholesale Matcha, the procedure is published in the shipping and returns policy, so it can be read before an order rather than discovered after one.
A non-conforming batch is handled under a written procedure, and the batch certificate of analysis is the document that establishes conformity in the first place.
Who you are buying from
Wholesale Matcha is operated by IMPACT, SASU, registered with the Paris trade and companies register under number 991 071 341, with its address at 58 rue de Monceau, 75008 Paris. The commercial terms are public: one price per kilo for all buyers, a minimum of one bag per reference, stock held in Europe, same day dispatch for orders placed before 12:00, and a reply within 24 hours to any enquiry. The wholesale matcha programme is described in full on the pillar page, and the three references are listed side by side so their parameters can be compared before you choose.
Private label and white label buyers
If you are building a brand rather than reselling, three criteria gain weight: confidentiality, flexibility on packaging, and the stability of the specification between orders. Ask whether the supplier will hold a specification for your product, whether your label can carry the branding without the supplier appearing as the brand, and whether the same reference is guaranteed on each reorder. Wholesale Matcha handles private label and white label projects on the same public pricing logic, and the packaging options and minimum quantities are set out on the private label and white label page. You keep control of your brand and of the labelling statements, and the documentation supplied with each batch lets you build the technical file for your product.
Questions buyers ask us
These are the questions that come back most often from buyers in Germany, the Netherlands and Ireland. Further answers, including lead times by zone, are collected on the frequently asked questions page.
How can I compare matcha suppliers without ordering samples from all of them?
Apply the grid first. A supplier unable to send a technical data sheet, a batch certificate of analysis, an organic certificate with a verifiable control body code and an allergen declaration before the order rarely improves after it. Order samples from the two or three names that survive.
Is a European stock more expensive than importing directly?
At high volume, direct import is genuinely cheaper per kilo. European stock removes the import administration, the working capital tied up in a full lot, the storage and the risk of a lot that does not match its analysis. Below container scale, logistics usually decide.
What is the minimum order, and do I need a professional account?
One bag per reference, with no account to open, no minimum invoice value and no negotiation. Private and professional buyers pay the same price per kilo, and intra-EU buyers with a valid VAT number are invoiced without VAT under the reverse charge.
Which documents do I receive, and when?
Before ordering: the technical data sheet, the organic certificate, the allergen declaration and the certificate of analysis for the batch in stock. With the order: the batch documentation matching the bags delivered. Every batch carries a 24 month shelf life from production.
How do I know which of the three references fits my application?
Compare origin, mesh, moisture, ash, protein, fibre, caffeine, EGCG and iron on the reference pages, match the reference to what the powder has to do in your product, then check those parameters against your sample.
Do you test for heavy metals, mycotoxins, nitrates and PAH?
Yes. Those four groups are covered per batch and documented against regulation (CE) 2023/915 where a maximum level applies, and the certificate of analysis is supplied with the order.
What happens if a batch does not conform to its specification?
The procedure is published in the shipping and returns policy, so it can be read before you order. A claim is handled under those terms, with the batch number and the certificate of analysis as the reference points.
Before you order, you can request the technical data sheet, the certificate of analysis for the batch currently in stock, the organic certificate and the allergen declaration. We answer within 24 business hours at contact@wholesale-matcha.eu, and we can confirm the batch code and the shelf life of the stock available on the day you write.
The full pricing grid is published on our matcha price per kg page, and the three references are listed in our range.
Wholesale Matcha is operated by IMPACT SASU, RCS Paris 991 071 341. Orders placed before 12h are dispatched the same day from European stock, with delivery in 3 to 5 working days in France, 5 to 8 in the EU and 6 to 10 in Switzerland and the United Kingdom. Delivery is free from 500 EUR excluding tax, and intra-EU orders are exempt from VAT under the reverse charge.